Why Customers Buy (And Why They Don't) by Sean D'Souza

<aside> 🔥 These checklists are included in The Brain Audit book and have been adapted to Notion by Rich (your friendly workflow coach). I hope you find this format useful for applying the lessons from the book.

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Start here 👇🏽

The Problem

The Solution

The Target Profile

The Trigger

Biggest Objection

Testimonials

Risk Reversal

Your Uniqueness

<aside> <img src="/icons/notion_red.svg" alt="/icons/notion_red.svg" width="40px" /> Hello! Thanks for your purchase from Template Road. We’re the #1 creator of Notion business templates and Notion has us listed in their gallery as a 🥇 Recommended Creator.
If you’re looking for more of our best-practice templates, used by some of the largest companies in the world, check out our templates for 🖼️ Branding, 🎉 Event Planning, 💵 Finance, 💁 HR, 🏙 Operations, 🎙 Podcasting, 📊 Project Management, 💰 Sales & more (see all categories). Need something custom? Get in touch.

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