Step 1: Get the Testimonials

  1. What was the obstacle that would have prevented you from buying this product/service?

  2. What did you find as a result of buying this product/service?

  3. What specific feature did you like most about this product/service?

  4. What would be three other benefits about this product/service?

  5. Would you recommend this product/service? If so, why?

  6. Is there anything else you'd like to add?

Testimonials

Step 2: Link the testimonials to each objection.

Next

Risk Reversal