<aside> 🗓️ Use this simple marketing plan (a remix of this simple marketing plan), to keep your brand’s marketing on-track. Replace each section with information specific to your brand.

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• Table of Contents

Company Mission Statement

• One-line mission of your company or product

Core Values

• Company values -- One or two sentences - or a bullet list of three to five things - that describe the values that define you
• Marketing values -- if different from company values

Brand Purpose

• One-line brand promise (think of your product’s tagline)

Positioning statement

• Short paragraph of your product positioning, which contains target market and differentiation

Strategic pillars

• One or two sentences - or a bullet list of three to five things - that describe the strategic focuses that will drive your team’s work over the coming period