<aside> 👉🏾 Use this template to map out your company’s business strategy. Complete section including details of your company, goals & strategy and a SWOT analysis.

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About Us

Past Where we have been
Today Where we are now
Vision Where we should go and why
Mission Who we are, how we work towards our vision, what makes us unique
Core Values Guiding principles of our work and how we operate

Goals

Obstacles What could prevent us from realising our vision
Long-Term Goals What we will do to realise our vision
Short-Term Goals What will be done in year 1, year 2, year 3 etc
Measurements of Success What benchmarks will be used as an indication of success

Strategy

Resource Assessment Resources required to realise vision
Financing Assess the financial needs of the strategy and the avenues for income
Implementation Plan what will be done, including expected completion dates
Announcement How the plan will be announced and how tasks will be assigned
Progress Assessment Plan How we will oversee progress, monitor success and implement revisions

Situational Analysis (SWOT)

Internal Factors

Strengths (+) Weaknesses (-)

External Factors

Opportunities (+) Threats (-)

<aside> 🔎 SWOT Analysis Observations: We have observed…

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