Brand Voice and Messaging Checklist | Notion

<aside> 🔥 Duplicate this template to use for your brand voice and messaging checklist.

Table Of Contents </aside>

Understanding the Target Audience

[ ] Define the primary target audience (demographics, psychographics, behaviors)
[ ] Research and understand the audience's needs, preferences, and pain points
[ ] Analyze competitors' approaches to engaging similar audiences

Establishing Brand Voice

[ ] Define key adjectives that describe the brand's personality (e.g., professional, friendly, innovative)
[ ] Develop a brand voice chart that aligns with the brand's personality and values
[ ] Create guidelines on language style and tone appropriate for different contexts (social media, formal communication, etc.)

Developing Key Messages

[ ] Identify the core message that encapsulates the brand's value proposition
[ ] Develop supporting messages that reinforce the core message
[ ] Ensure messages align with the overall marketing strategy and business goals

Crafting Messaging for Different Platforms

[ ] Tailor key messages for different platforms (website, social media, email, etc.)
[ ] Ensure consistency in voice and style across all platforms
[ ] Adapt messages for international markets, if applicable, considering cultural nuances

Integrating Brand Voice into Content