Brand Values and Mission Statement Checklist | Notion

<aside> 🔥 Duplicate this template to use for your brand values and mission statement checklist.

Table Of Contents </aside>

Initial Assessment

[ ] Review existing brand values and mission statement
[ ] Gather feedback from key stakeholders on current brand perception
[ ] Analyze competitor values and mission statements
[ ] Assess alignment of current values with market trends and consumer expectations

Internal Workshops and Brainstorming

[ ] Schedule workshops with different departments (marketing, sales, etc.)
[ ] Prepare workshop materials focusing on brand values exploration
[ ] Conduct SWOT analysis to understand strengths, weaknesses, opportunities, and threats
[ ] Encourage open discussion about brand's purpose and vision

Drafting Core Values

[ ] Identify key themes from workshops and analysis
[ ] Draft a list of potential core values
[ ] Review and refine values for clarity and impact
[ ] Ensure values are actionable and measurable

Developing the Mission Statement

[ ] Draft initial versions of the mission statement