Brand Strategy Review Checklist | Notion

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Table Of Contents </aside>

Initial Review

[ ] Review current brand strategy document
[ ] Assess the alignment of the brand strategy with the company's overall mission and vision
[ ] Evaluate the effectiveness of the existing brand positioning

Market Analysis

[ ] Analyze changes in the market environment
[ ] Identify emerging trends that could impact the brand
[ ] Conduct competitor analysis to understand their strategies and positioning
[ ] Gather customer feedback and insights

Brand Performance Metrics

[ ] Review sales data and market share trends
[ ] Analyze website and digital marketing analytics
[ ] Assess brand awareness and perception through surveys or studies
[ ] Examine social media engagement and sentiment analysis

Brand Messaging and Communication

[ ] Evaluate the consistency of brand messaging across all platforms
[ ] Check the effectiveness of current marketing campaigns