<aside> 🔥 Duplicate this template to use for your brand partnership guidelines checklist.

• Table Of Contents </aside>

Stage 1: Identifying Potential Brand Partners

• [ ] Define the brand's core values and mission
• [ ] Identify key industries and niches complementary to the brand
• [ ] Research potential partners with a strong market presence
• [ ] Evaluate the reputation and public perception of potential partners
• [ ] Assess the alignment of potential partners with brand values and audience

Stage 2: Evaluating Brand Partnership Fit

• [ ] Analyze the target audience of potential partners
• [ ] Examine the brand equity of potential partners
• [ ] Review past marketing campaigns and partnerships of potential partners
• [ ] Assess the financial stability and market performance of potential partners
• [ ] Evaluate the compatibility of potential partners in terms of business goals and objectives

Stage 3: Setting Partnership Criteria

• [ ] Define clear objectives for the partnership (e.g., audience growth, market expansion)
• [ ] Establish criteria for creative alignment and brand messaging
• [ ] Determine budget constraints and financial expectations
• [ ] Set expectations for data sharing and analytics