<aside> 🔥 Duplicate this template to use for your brand identity checklist.

• Table Of Contents </aside>

Understanding and Establishing the Brand Core

• [ ] Define the brand mission and vision
• [ ] Identify the brand's core values
• [ ] Establish the brand's unique value proposition
• [ ] Define the target audience and customer personas
• [ ] Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Visual Identity Development

• [ ] Create a brand logo that reflects the brand identity
• [ ] Select a color palette consistent with the brand's personality
• [ ] Choose typography that complements the brand’s tone
• [ ] Develop a consistent style for imagery and graphics
• [ ] Design templates for marketing materials (brochures, business cards, etc.)

Verbal Identity and Messaging

• [ ] Develop a brand voice and tone guide
• [ ] Craft key brand messages and taglines
• [ ] Establish a content style guide (including grammar and vocabulary guidelines)