Brand Feedback and Evaluation Checklist | Notion

<aside> 🔥 Duplicate this template to use for your brand feedback and evaluation checklist.

Table Of Contents </aside>

Initial Preparation

[ ] Define objectives for feedback collection (e.g., understanding brand perception, evaluating customer satisfaction)
[ ] Identify target audience for feedback (customers, employees, stakeholders)
[ ] Determine the channels for feedback collection (surveys, interviews, social media, etc.)

Designing Feedback Tools

[ ] Create structured questionnaires for surveys
[ ] Develop interview guidelines for in-depth discussions
[ ] Ensure questions are clear, unbiased, and relevant to objectives
[ ] Include open-ended questions for qualitative insights

Collecting Customer Feedback

[ ] Distribute surveys through chosen channels (email, social media, website)
[ ] Conduct customer interviews or focus groups
[ ] Monitor social media and online reviews for unsolicited feedback
[ ] Set a deadline for feedback submission

Collecting Employee Feedback

[ ] Distribute internal surveys to employees
[ ] Conduct one-on-one interviews or group discussions