Brand Crisis Management Plan Checklist

<aside> 🔥 Duplicate this template to use for your brand crisis management plan checklist.

[ ] Identify potential crisis scenarios specific to the industry and brand.
[ ] Conduct a brand vulnerability audit.
[ ] Establish a crisis management team with clear roles and responsibilities.
[ ] Create a communication chain of command.
[ ] Develop and maintain a comprehensive contact list (internal and external stakeholders).
[ ] Create or review crisis communication protocols and templates.
[ ] Train spokespersons and crisis management team members.
[ ] Set up monitoring systems for early crisis detection.

[ ] Define key messages for potential crisis scenarios.
[ ] Develop a holding statement template for immediate response.
[ ] Identify and segment stakeholder groups (customers, employees, partners, media, etc.).
[ ] Plan communication channels for each stakeholder group (social media, press releases, email, etc.).
[ ] Establish guidelines for social media management during a crisis.
[ ] Prepare Q&A sheets for anticipated inquiries.
[ ] Schedule regular updates and review sessions for the crisis plan.