Brand Consistency Checklist | Notion

<aside> 🔥 Duplicate this template to use for your brand consistency checklist.

Table Of Contents </aside>

Initial Assessment

[ ] Review current branding guidelines documentation.
[ ] Conduct audits of various franchises and branches for current brand implementation.
[ ] Identify inconsistencies in branding across different locations.
[ ] Gather feedback from franchise managers and branch heads about branding challenges.
[ ] Analyze customer feedback regarding brand perception across different locations.

Development of Standardized Brand Guidelines

[ ] Create detailed brand guidelines covering logo usage, color palettes, typography, and imagery.
[ ] Develop a standardized brand voice and messaging guide.
[ ] Include guidelines for digital assets like websites, social media, and email marketing.
[ ] Establish guidelines for physical branding elements (signage, uniforms, interiors).
[ ] Prepare specific adaptations for local market nuances while maintaining brand consistency.

Training and Implementation

[ ] Organize training sessions for franchise and branch managers on new brand guidelines.
[ ] Distribute digital copies of the brand guidelines to all locations.
[ ] Develop a checklist for branches and franchises to self-audit against brand guidelines.
[ ] Set up a central support team for brand consistency queries and clarifications.